COVID-19 has not only caused pain and suffering for victims of the virus and their loved ones, but also genuine heartbreak, panic and economic devastation for millions of people whose livelihoods are connected to the fitness industry. These are characteristically compassionate, hard-working, play by the rules type of people who love helping individuals lead healthier and more joyful lives. They exude the spirit of an Activist In Motion, inspiring those around them to move more and sit less, yet they are chronically underappreciated and undervalued.
The fitness industry in the United States feels ruinous in the grip of COVID-19, but this moment will surely pass, and as Americans begin to rebuild their lives and lifestyles, they will undoubtedly look to health clubs and exercise professionals for guidance and hope.
What Americans will find is an industry that has experienced The Great Reset and is re-imagining its possibilities at breathtaking speed. It will be an opportunity for the industry to rise from the economic ashes and ascend to its rightful place among the most vital, respected and essential American institutions. That ascension is not guaranteed, however. Indeed, nothing is guaranteed after disruption. But, it will be possible, and ever more so with strong industry leadership and collaboration.